Many baby boomers were raised in a period characterized by distinct cultural dynamics and social structures, which starkly contrast with today’s rapidly changing world. Data from the Pew Research Center indicates that 80% of baby boomers are dissatisfied with the way things are going in the country today.

As woke culture emphasizes social justice, inclusivity, and the challenge of traditional norms, many baby boomers perceive it as a departure from established values. Their reluctance or outright rejection of this cultural shift can be attributed to various factors.

Concerns Regarding Free Speech

Most boomers think that woke culture is the enemy of public conversation because it limits freedom of discussion. According to them, political correctness and cancel culture tend to suppress discussion and marginalize views.

Other baby boomers turn their anxieties into active participation in sites that they perceive to defend free speech, like certain social networks.

The Influence of Media

The media that boomers were subject to have been largely filtered through 20th-century narratives of traditional values and norms. However, the rise of contemporary media channels has opened up space for voices and views to subvert these norms.

A survey from Ipsos reports that 59% of Boomers watch TV more than 10 hours a week, compared with just 17% of Gen Z and 26% of Millennials.

Different Life Experiences

Their childhoods were punctuated by the Cold War, the Civil Rights Movement and post-war booms. These experiences had built in them a set of values and assumptions, that were specific to their cultural and economic moment.

Data and analysis exploring these generational gaps are available from sources such as the Pew Research Center and the American Enterprise Institute.

Questioning Cancel Culture

Cancel culture strikes a cord with the boomers as an infringement of freedom of speech and a rush to conclusion that kills honest discourse and learning. They insist that cancel culture is neither subtle nor forgiving and it affects all of us – from celebrities to ordinary citizens.

A Pew Research Center poll found that 44 per cent of adults think that people should be allowed to speak without fear of causing any destruction by what they say.

Resistance To Change

It’s usually the values and beliefs they developed as a result of growing up in another society that are often responsible for this resistance. Boomers came of age at a time when traditional values and conventions were more strictly construed, and radical shifts in cultural and social beliefs were generally skeptical.

This suspicion is, in part, a reaction to the rapid pace of social evolution. For instance, the generational divide is present in areas such as gender and racial equality.

Economic Concerns

Baby boomers see the free-market economic strategies advocated by woke culture as a threat to their financial future. Such policies are often more focussed on redistribution and a higher taxation – all attempts to displace the values of labour proliferating among boomers.

A Pew Research Center poll indicates that 68 percent of Boomers opposed ending the tax deduction for home mortgage interest.

Generational Views on Social Issues

For boomers, society and its roles are more strictly defined, and any revision to them feels like a threat to traditional notions. It is partly due to the generational divide around social justice, such as racial equality and gender identity.

Across generations, according to the Pew Research Center, opinions on social and political issues are dramatically dispersed. Baby boomers often manage this change by drawing consolation from group ties and old values of work ethic and personal freedom.

Traditional Values

They are primarily based on traditional values like hard work, independence, authority and a respect for traditional family systems. This generation hardly likes the idea of woke culture, with its focus on social justice, as a radical departure from what they have long believed.

Traditional attitudes about gender roles or patriotism, for instance, tend to be contradicted by progressive attitudes that go against them. Boomers could survive these changes through social connections with like-minded people.

Generational Communication Gap

It comes from a generational gap in values, communications, and technological capability. The baby boomers mainly grew up in an age when communication was less technical and more immediate.

In a bid to deal with these obstacles, the baby boomers often look to traditional media outlets like television and the newspapers. Others find they actively belong to groups or circles in which they feel connected to each other.

Differences in Work Ethic Across Generations

Generations of baby boomers, raised in a postwar period of prosperity, value a diligent, labor-intensive approach to work. By contrast, younger people tend to value work-life balance and social awareness.

It leads them to view old ways of working as outdated or oppressive. Flex Jobs found that 24% of workers believe millennials and baby boomers are the best managers.

Questioning Identity Politics

The focus on identity, in the eyes of the baby boomers, is separatist, making groups based on race and gender different. Such a focus goes against the very collectivism and solidarity many in this generation grew up believing in.

Others opt for intergenerational communication, aiming to find the intersection with younger generations to help close the gap.

The Notion of Moral Superiority

Many baby boomers find the pushy way that woke culture evangelizes its beliefs to be almost too damning. That view becomes antagonistic because it runs counter to the most fundamental baby boomers’ values.

Moral superiority can be seen in the vehement social-media condemnations against people or institutions who don’t share some progressive ideals. The result is usually a situation of polarization rather than mutual understanding.

Disclaimer – This list is solely the author’s opinion based on research and publicly available information.

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